public relations | marketing
 
 

samples from a creative career


The New Childrenís Museum - Produced and promoted a major community
open house to celebrate the grand opening of a new destination in downtown San Diego.
The event, which garnered unprecedented media attention, was attended by more than
5,000 people and included performances, a kidís parade, and remarks by VIP and elected officials.

LEAD San Diego - Developed and implemented a comprehensive communication
plan to reach key stakeholders with timely information about partnering with and supporting
this leadership development organization.

BRAVO San Diego - Developed all media and marketing materials
for California's largest gathering of performing arts under one roof. Promoted
the inaugural event and continued to secure unprecedented coverage
throughout the first five years of this celebration of Arts and Business
collaborations. The Event featured more than 600 performers on 50 stages
located throughout a downtown hotel.

Performing Arts Awareness Campaign - Launched a one-of-a-kind awareness
campaign to promote all of San Diego's music, theatre and dance companies (unforgettable
branding in the spirit of "Got Milk" or "It's the Cheese"). Received over $500,000 annually in
donated and pro bono support. The MUSIC DANCE THEATRE LIFE campaign was recognized in
local and national trade magazines and is now used as a model for arts service organizations nationwide.

ARTS TIX Online - Expanded the successful concept of a downtown half-price ticket booth
by launching San Diego's first online ticket service, to meed the changing buying patterns of San Diego
audiences. Developed and created interactive online buying, media partnerships and internet marketing campaigns.

NTC Promenade - Branding a New Destination- Created branding, messaging public relations and marketing
materials for NTC Promenade, San Diego's newest arts and culture destination. Developed a comprehensive integrated
public relations and communications plan for the grand opening of the site.

U.S. Chess Championship - Managed and oversaw all media and marketing for the annual, high-profile
national competition. Secured unprecedented publicity for the nonprofit partners, America's Federation for Chess
and the NTC foundation. Garnered outstanding local, national and internet coverage about the grand opening of
a new destination and the value of chess in the classroom.

Fine Arts Sampler Weekend - Created and developed an annual Free Arts Weekend for the City of
Cincinnati that is now in its 11th year. Collaborated with a major sponsor to launch an annual fund drive that raised
over $7 million. Coordinated and promoted the event from its initial year and developed it into a community-wide
festival featuring 75 events in 40 locations throughout the city.

 © 2007 TRPR